Royal Opera House

What we didIn October 2013, Royal Opera House challenged us to ‘help them create and bring to life new ideas that would deliver value for their customers’ and we jumped at the opportunity. Especially as they allowed us to showcase the results at our ‘Innovation is Pointless’ event that we hosted just 48 hours later. With new products and services in hand !

We used ‘RapidStart’ – our 48-hour approach that creates ‘minimum viable products’ as a way of quickly understanding the value of ideas and the strength of customer propositions. We gathered a team of people from Royal Opera House, UsTwo and our own Fluxx innovation facilitation experts. Over the course of an exhausting two days, together we created concepts that were whittled down to the strongest two and developed and tested with consumers.

The results were fantastic and the team built two really strong products ( one digital and one physical) that were pitched to senior executives at our event and critiqued by the ‘Dragons’ ( an esteemed group including the Alastair Roberts, Managing Director, Enterprises, Royal Opera House and Laura Wade Geary, a trustee and Director of Multi-channel at M&S.)

It was superb event with members of the audience waving cash at one of teams in a desperate attempt to invest in their idea and the ultimate compliment from the MD of ROH who wasn’t embarrassed to admit to the full theatre that we had achieved more in 48 hours than his project team had in a year.

You can see the RapidStart played out in the video diary: