William Hill

What we did
Working with William Hill to get their access card project moving using innovative product development techniques to accelerate the idea, and unblock the key challenges that had been holding it up. Using the Fluxx “RapidStart” approach, a fully functioning William Hill card – branded and charged with cash – was ready to be used and tested with 20 representative customers who were contacted with an offer to trial the card over a three month period.

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“The project demonstrates how lean experimentation can work even in complex technical and regulatory environments and helped us to deliver a product that worked better, and delivered faster, on budget.” -Finbarr Joy, Chief Technology Officer at William Hill