First Principles of Customer Research — How to quickly find out what you really need to know

How to quickly find out what you really need to know: 8 principles of customer research.

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Experiments in Design is our monthly Service Design meetup at Fluxx HQ.
This time Rupert Tebb and Richard Edgely talked about what makes user research effective and insightful and Alice Wilkie explained how Fluxx used research and experiments to improve the customer experience for a Dubai bank.

First Principles of Customer ResearchStefano Bellucci Sessa is a Designer at Fluxx, a company that uses experiments to understand customers, helping clients to build better products. We work with organisations such as Lloyds Bank, Royal Society of Arts, the Parliamentary Digital Service and William Hill.

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To find out more about Fluxx’s next Experiment in Design event, visit our Meetup page.