Running an innovation process – Part 6: Build around propositions

Think of 10 ideas. Done? Odds are that’ll take you about 5 minutes, especially if the types of ideas you want are closely defined. Now write a paragraph explaining each idea. That’s a bit more time-consuming. It’s stopped feeling like a game and started feeling a little bit like work. Keep up the momentum by quickly producing increasingly well-developed versions of the proposition. [...]

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