21st December Odeon project the wrong image ‘The Customer is Always Right’ is a time-served mantra, but what if that customer thinks your company or product is rubbish, [...]

11th December Trust
 A measured response. It’s official.  The 2012 Edelman Trust Barometer, which has been measuring our collective global trust for the last 12 years, has called [...]

“Will a universal commitment to honesty ever become the expected standard in social media?” asks Hal Linco of benchmarkemail.com. Certainly has with me. I can’t fail to tell [...]

The marvels – of film, radio, and television – are marvels of one-way communication, which is not communication at all. ~Milton Mayer For many decades, this statement held [...]